Image: A purple can of Hell's Half Lager, created by Fort Brewery in partnership with Hell's Half Acre Stadium Goods, rests on the vibrant green grass of a football field. The can is prominently displayed, catching the sunlight.

Hell's Half Lager was created as a premium light beer crafted with a purpose, where a portion of sales will go towards supporting the Flying T Club, TCU's NIL Collective, to support its student-athlete ambassadors.

Hell’s Half Lager was created as a Premium Light Beer with a purpose, as a portion of all sales will go towards supporting the Flying T Club and its student athlete ambassadors. Hell's Half Lager's name is a nod to the wild west history of Fort Worth and Hell's Half Acre. T

Hell's Half Lager is produced by Fort Brewery, in collaboration with Hell's Half Acre Stadium Goods, benefitting the Flying T Club, the NIL Collective who supports TCU Athlete Ambassadors.

Media publication and sales inquiries for Hell's Half Lager can be made via email to jack@hellshalflager.com to become an authorized retailer for your liquor store, restaurant, or bar.